The world can’t get enough of Badgalriri anytime, every time we think about her all we get is wild thought, that kind of thought that will make us want to look beautiful, just like her, to wear her vibe every where we go. She’s aware that the world love her vibe and that’s why she has given us this gift of Fenty Beauty.
“FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. I WANTED EVERYONE TO FEEL INCLUDED. THAT’S THE REAL REASON I MADE THIS LINE.”
– XX RIHANNA
Rihanna transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression a way to radiate her ever-changing mood and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best of the best in beauty and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard to match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
“MAKEUP IS THERE FOR YOU TO PLAY. IT’S THERE FOR YOU TO HAVE FUN WITH. IT SHOULD NEVER FEEL LIKE PRESSURE, AND IT SHOULD NEVER FEEL LIKE A UNIFORM.”
Created by Rihanna with her vision that’s always ahead of the game, Fenty Beauty redefines the rules with light as air formulas that love to be layered in a global lineup of shades designed for all. Fenty Beauty is 100% cruelty free.