Heidi Klum to launch ‘affordable’ Lidl fashion range

Heidi Clum

Lidl is launching a new budget clothing range designed by supermodel Heidi Klum.

The supermarket chain said the German mother-of-four has designed a “high-end, yet affordable” fashion collection which is “accessible for everyone” and “mirrors her characteristic style”.

Klum said: “I had so much fun designing the pieces in this collection.”

Ryan McDonnell, Lidl UK’s commercial director, said of the collaboration: “As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers.

“We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on sale later this year.”

Lidl would not disclose any specific details about the collection but said it would be available at its stores across Europe and the US later in the year.

Klum has previously designed Victoria’s Secret lingerie for the company’s ‘The Body’ line, shoes for Birkenstock and jewellery for luxury Swiss company Mouawad.

The 44-year-old presents reality TV show Project Runway and is a judge on America’s Got Talent and Germany’s Next Topmodel.


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