H&M in Hot Water, Everybody’s Reacting to the Racists Slogan”coolest monkey in the jungle”

Fashion Racism

The issue of racism is a serious topic in the world especially following the treating and the use of word against people of color especially and the representation of the black people, following the recent issue with H&M using a “little sweet black boy” to model a hoodie with the slogan “coolest monkey in the jungle” and a white boy modeled another piece with the slogan ‘a jungle survivor’, maybe an innocent mistake, maybe a deliberate act, the world is furious at this at the moment and many celebrities are speaking out on this act of racism and neglect.

Though H&M has apologised for using a black child to model a hoodie with the slogan “coolest monkey in the jungle”. The fashion house has removed the photo from its online store and replaced it with a photo of just the hoodie after it was heavily criticised on social media.

A lot of people slammed the photo calling it shameful and disgusting. Outraged shoppers took to Twitter to complain, along with many celebrities including The Weeknd who decided to cut ties with the brand.



The popstar who began collaborating with H&M in 2017, modeling in their campaigns and developing collaborative pieces with the label under his XO brand.

This image has now been removed from all H&M channels and we apologise to anyone this may have offended. – H&M

Following the trending movement of Time’s Up the world is moving to be a better place with their aim “The clock has run out on sexual assault, harassment and inequality in the workplace. It’s time to do something about it“.Diddy

American music mogul, Diddy has reacted to the viral racism inspired advert

Diddy shared an edited image with accrown on the little boy’s head and captioned the post, ‘Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful’.