A male model has died after collapsing on the catwalk at Sao Paulo Fashion Week.Tales Soares, 26, was walking for brand Ocksa in the Brazilian city on Saturday when he fell ill.
Onlookers watched him turn to walk back up the runway but watched on horrified as he stumbled and fell to the ground on his face.
He was initially tended to by members of the front row, before medical staff quickly arrived to help.
Hundreds of people were then pictured watching as Soares was taken away on a stretcher.
Brazilian newspaper Folha Press reported that the model had tripped on his shoelace as he fell.
It has also been claimed he began foaming around the mouth following his tumble.
Later on, it was announced that the model had sadly passed away.
A statement from the organisers of Sao Paulo Fashion Week read: ‘SPFW has just received the news of the death of model Tales Soares, who suddenly took ill during the Ocksa show.’
On Instagram – where he had 15.7k followers – Soares described himself as a “Brazilian model, veggie, graduated in physical education, currently in São Paulo”.
He also listed himself as being signed to Base Mgt and All Models Management.
The cause of his death has not been revealed.
The city’s Fashion Week shared a post on their own Instagram page as a tribute.
On a black background, they wrote: “May God welcome you with open arms! Life is definitely a catwalk, we’re just passing through! Very sad!”