Craig Mack, the ’90s rap star who helped put Diddy‘s Bad Boy Records on the map, died at his home in South Carolina of natural causes …
The “Flava in Ya Ear” rapper was living in Walterboro, SC, where he’d joined a church and committed himself to his religion. His former producer, Alvin Toney, told the Daily News he’d seen him for the last time last week while filming a documentary on Craig’s new life.
He was one of few Bad Boy Records artists who did not join the huge reunion tour a couple years ago. Craig was already committed to his new life in the South Carolina church by then.
Mack’s huge 1994 hit, ‘Flava,’ earned him a Best Rap Solo Grammy nomination, although he lost to Queen Latifah. No shame in that game.
Craig was 47.
RIP to kicking mad flava in ya ear … Mack was a brand new flava in ya ear.