Today is World Juice day and Chivita is celebrating it.


World Juice Days are initiatives in different member countries celebrating various fruit and vegetable juices but with a common aim of raising consumer awareness of the benefits of drinking 100% juices by holding special events and communications via social media.

According to the MD of Chi Limited, Deepanjan Roy, an alternative to eating fresh fruits and vegetables, regular intake of 100% fruit juices is an excellent way to achieve the recommended daily amount (RDA) of required nutrients the body requires.